There is the concept of building a product that is a "painkiller instead of a vitamin." Painkillers solve clearly defined problems right here and now, while people take vitamins in the hope that they will prevent potential issues. A painkiller's value is immediately apparent, while a vitamin may or may not provide the intended returns. Still, both painkillers and vitamins sell pretty well, just to different audiences. Particularly if you are self-funded, this is a critical consideration.
— 📖 The Embedded Entrepreneur on ⌣ product market fit, ⋱ build a startup
- ⋱ position, as well